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Thailand adjusts tourism strategy amid energy crisis

Thailand adjusts tourism strategy amid energy crisis

AT has accelerated its campaign titled "Healing moments everywhere, feel-good trips every time campaign under the “near-home travel” concept. The strategy aims not only to reduce travel costs for Thai tourists but also to align with sustainable tourism trends by promoting community-based tourism and distributing income to emerging destinations nationwide. The approach places stronger emphasis on creating value through unique experiences rather than increasing visitor numbers.
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