Thailand launches “Nihao Month” to attract Chinese tourists
The campaign is designed to bridge Chinese traditions with the unique Thai lifestyle and charm through a series of activities combining digital promotions, cultural events, and influencer campaigns.
The Tourism Authority of Thailand (TAT) has launched its "Nihao Month" to attract Chinese travellers, the country's largest international tourist segment, on the occasion of the upcoming Mid-Autumn Festival and Golden Week holidays.
According to TAT, this year’s campaign is designed to bridge Chinese traditions with the unique Thai lifestyle and charm through a series of activities combining digital promotions, cultural events, and influencer campaigns.
One of the key highlights introduced at the event is the new certification programme called “Trusted Thailand Stamp”, which aims to increase tourists’ confidence in Thailand’s safety standards and service quality, thereby positioning the country as a destination for meaningful connections and lasting memories.
The focus of the campaign’s series of cultural activities will be the Mid-Autumn Festival event held in Bangkok on October 6, with traditional activities such as making mooncakes and making lanterns.
In addition, the event will also feature the participation of famous Thai stars.
TAT has worked with shopping malls and retailers to present the Chinese passport privilege programme, which further enhances the visitor experience by offering exclusive benefits for those who present their Chinese passport at participating venues.
Speaking at the launch on September 23, TAT Governor Thapanee Kiatphaibool said that "Nihao Month” reflects the warmth and friendship between Thailand and China, celebrating five decades of diplomatic ties through cultural celebration and travel inspiration that speak directly to today's Chinese travellers./.
