Traisuree said the government urged hospitality businesses, especially hotels and restaurants, to charge prices after they were seen doubling at some outlets as more tourists arrived.
According to Chamnan Srisawat, president of the Tourism Council of Thailand, at least 30 million tourists are expected to visit the country this year and spend 1.5 trillion THB (43.74 billion USD). Meanwhile, the government estimates between 25 million and 30 million arrivals for the full year.
Tourism is a key driver of Thailand's economy, accounting for 12% of GDP before the COVID-19 pandemic.