Vietnam to soon develop APEC 2027 national branding: Deputy PM
Deputy Prime Minister Bui Thanh Son, who is also Chairman of the National Committee for APEC 2027, underlined that hosting the APEC Year is a top-tier political and diplomatic task, providing an opportunity for Vietnam to showcase its role, responsibility, and strategic position in economy and trade as the new international economic order takes shape.
Hanoi (VNA) – Deputy Prime Minister Bui Thanh Son has requested strengthened communication efforts and the early development of Vietnam’s APEC national branding, while chairing the first plenary session of the National Committee for Asia-Pacific Economic Cooperation (APEC) activities in 2027 in Hanoi on August 21.
In his opening remarks, Son, who is also the Chairman of the National Committee underlined that hosting the APEC Year is a top-tier political and diplomatic task, providing an opportunity for Vietnam to showcase its role, responsibility, and strategic position in economy and trade as the new international economic order takes shape.
He noted that the core mission is to ensure success in all aspects of the event, leaving a strong imprint of Vietnam while delivering practical benefits for people and businesses, thereby contributing to peace, prosperity, and sustainable development in Asia-Pacific.
At the meeting, representatives of 18 ministries and agencies reported on preparations across five major areas of content, infrastructure and logistics, communications and culture, protocol, and security and health.
Acknowledging their efforts, Son urged the prompt completion of the establishment and consolidation of five subcommittees and the secretariat within August. He also tasked the Ministry of Foreign Affairs, the Ministry of Industry and Trade, and the content subcommittee with drafting the theme and priorities for APEC 2027, while accelerating key infrastructure projects in Phu Quoc, especially the conference centre serving the APEC Economic Leaders’ Week.
The Deputy PM further called for Vietnam’s proactive participation in APEC 2025 in the Republic of Korea and APEC 2026 in China to demonstrate support, promote issues of national interest, and gain organisational experience.
The second plenary session is scheduled for December to review progress and prepare for work in 2026./.